Use this integrated resource to reduce blind spots and generate pitches
to sell your project to your potential clients, investors, partners or to promote informed
What are your strengths and weaknesses associated with the problem you intend to solve?
Describe three of each one of them in one word.
Briefly describe what made you start the project and what is your Why
related to the project.
Describe your top 3 ideal buyer personas, meaning the people who have the money
and interest to buy your products or services.
Define the key features that characterize your product or service, and
the key benefits your features create.
Search for and identify your potential competitors, if possible go through their
sales process and analyze everything you can from them.
Identify how are you going to generate revenues, create value, and what are the costs to
deliver that value to your Buyer Personas.
Your persuasive argument should focus on identifying
your audience's current situation, learning about their problems/pains/challenges and what is the
impact those problems are having on them. Then identifying the needs generated by that impact and finally how does your value
satisfy those needs.
Describe the team that is working on the project,
make sure to include expertise and experiences. Then identify and describe the problem you're solving and the solution your providing.
Finnaly identify and describe the Traction/Social proof you have. Finally state your Value statement using the example.
We are pleased to introduce our Pitch Toolkit! A tool that highlights the essential elements needed
to sell your project to your clients, investors, partners, etc. helping you reduce the blind spots.
Take your time to fill this form,
especially if it is your first time answering this type of questions.
Based on your answers, we will help you craft winning Pitches that speak to your audiences.
Copyright © 2020 Innovation Hacking Lab. all rights reserved.