IHL

Sales Pitch

Use this integrated resource to structure and generate a basic winning presentation to sell your project to investors or to promote funding decisions.

IHL
What is the problem you intend to solve?

What are your strengths and weaknesses associated with the problem you intend to solve? Describe three of each one of them in one word.

What are your strengths?
What are your weaknesses?
What are you selling?

Briefly describe the product or service you intend to sell and explain your experience in the industry in which you want to introduce your innovative solution.

What are you selling?
What is your experience?
Define the profile of your ideal buyer persona

Describe each one of your ideal buyer persona to whom you want to attract with your innovative offer.

Profile #1, #2, #3
Tangible/Intangible Benefits

Define the key benefits that characterize your product or service, taking into account the proposed classification.

Tangible Benefits
Intangible Benefits
The main target segments

Define in detail each one of your customer segments

Target Segments
Describe your business model

Write a paragraph that contains the key features of your innovative business model

Describe your business model
What is your persuasive argument?

Why should investors bet on your innovation project? Choose wisely the words to argue the value of your proposal. Then, describe your project background, where you are now and what your promise is.

What is your persuasive argument?
Your past
Your present
Your promise
7-Minute Sales Pitch

Who are you? What is the specific problem you intend to solve? What is the solution your propose? What is your business model about? Once you have clear answers to all these questions, build a brief and attractive pitch to sell your proposition to potential investors.

Who are you?
Problem
Solution
Business model
Elevator Pitch
Done!

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